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1 | Digital Display Advertising Creative Specifications and Format Guidelines | |||||||||||||||||||||||||||
2 | STANDARD SPECS | RICH MEDIA CONTENT SPECS (See detailed notes at the bottom of this doc) | ||||||||||||||||||||||||||
3 | Product | Ad Format | Devices | Ad Unit Size | Max File Size (GIF, JPG/ HTML5) | File Formats | Max Animation | Max Loop | Frames Per Second (FPS) | Max Expansion Dimensions | Initial Load | Subsequent Load (user initiated) | Max Video Length | Audio or Video Initiation | Z-Index | Creative Due (Business Days) | Control Requirements & Notes (Pls ensure viewability of entire cell content, especially if you've downloaded this document) | |||||||||||
4 | Medium Rectangle | Desktop Tablet Mobile | 300x250 | 100KB GIF/JPG/PNG 250KB HTML5 | GIF, JPG, PNG, HTML5 3rd Party Tags | :15 | 3 | 24 | N/A | 500KB | 2.2 MB | :15 Seconds | User Initiated (on click) | N/A | 3-5 days prior to launch. Rich media is due 7 days prior. | • Control = Click to Open, "Close X" on expanded panel and "Expand" on collapse panel. • Video must include: "Play". "Pause", "Mute", "Volume Contro - zero (0) output". | ||||||||||||
5 | Half Page | Desktop Tablet | 300x600 | 100KB GIF/JPG/PNG 250KB HTML5 | GIF, JPG, PNG, HTML5 3rd Party Tags | :15 | 3 | 24 | N/A | 500KB | 2.2 MB | :15 Seconds | User Initiated (on click) | N/A | 3-5 days prior to launch. Rich media is due 7 days prior. | • Control = Click to Open, "Close X" on expanded panel and "Expand" on collapse panel. • Retract feature. = Enable "Click to close" or Enable Mouse-Off retraction. • Video must include: "Play". "Pause", "Mute", "Volume Contro - zero (0) output". | ||||||||||||
6 | Leaderboard | Desktop Tablet | 728x90 | 100KB GIF/JPG/PNG 250KB HTML5 | GIF, JPG, PNG, HTML5 3rd Party Tags | :15 | 3 | 24 | N/A | 500KB | 2.2 MB | :15 Seconds | User Initiated (on click) | N/A | 3-5 days prior to launch. Rich media is due 7 days prior. | • Control = Click to Open, "Close X" on expanded panel and "Expand" on collapse panel. • Retract feature. = Enable "Click to close" or Enable Mouse-Off retraction. • Video must include: "Play". "Pause", "Mute", "Volume Contro - zero (0) output". | ||||||||||||
7 | Super Leaderboard | Desktop Tablet | 970x90 | 100KB GIF/JPG/PNG 250KB HTML5 | GIF, JPG, PNG, HTML5 3rd Party Tags | :15 | 3 | 24 | N/A | 500KB | 2.2 MB | :15 Seconds | User Initiated (on click) | N/A | 3-5 days prior to launch. Rich media is due 7 days prior. | • Video must include: "Play". "Pause", "Mute", "Volume Contro - zero (0) output". | ||||||||||||
8 | Billboard | Desktop | 970x250 | 100KB GIF/JPG/PNG 250KB HTML5 | GIF, JPG, PNG, HTML5 3rd Party Tags | :15 | 3 | 24 | N/A | 500KB | 2.2 MB | :15 Seconds | User Initiated (on click) | N/A | 3-5 days prior to launch. Rich media is due 7 days prior. | • Video must include: "Play". "Pause", "Mute", "Volume Contro - zero (0) output". | ||||||||||||
11 | OutStream Video | Desktop/Mobile/Tablet | 1280x720 (16:9 aspect ratio, responsive to page level) | 4MB | MP4 or VAST Redirect | N/A | N/A | 24 | N/A | N/A | N/A | 10-30 seconds | Desktop: Audio activated upon mouse over Mobile: Audio activated up on click | N/A | 7 days prior to launch | • Video tags must be SSL compliant. • ROS only | ||||||||||||
12 | Mobile Banner | Mobile | 320x50 | 40 KB | GIF, JPG, PNG, HTML5 3rd Party Tags | :15 | 3 | 24 | N/A | N/A | N/A | N/A | N/A | N/A | 3-5 days prior to launch | |||||||||||||
14 | Logo | Desktop | 712x438 | 40 KB | SVG, PNG | N/A | N/A | N/A | N/A | N/A | N/A | N/A | N/A | N/A | 7 days prior to launch | • Must be transparent - We do not accept EPS Format. Digital conversion to accepted format is available at a charge of $175 • Wherever possible, logos should be sent in their stacked/square version if client corporate identity system allows for a stated/square version • Include URL for redirect • All programs for redesigned sites, please confirm with your account manager. | ||||||||||||
15 | Homepage Takeover | Desktop | 970X250 | 100KB GIF/JPG/PNG 250KB HTML5 | GIF, JPG, PNG, HTML5 3rd Party Tags | N/A | N/A | N/A | N/A | N/A | N/A | N/A | N/A | N/A | 7 days prior to launch | Click link for visual guidelines | ||||||||||||
16 | (2) 300X250 | 100KB GIF/JPG/PNG 250KB HTML5 | GIF, JPG, PNG, HTML5 3rd Party Tags | N/A | N/A | N/A | N/A | N/A | N/A | N/A | N/A | N/A | • Option to include 728x90 & 300x250 to run on tablet. 320x50 or 300x250 for mobile are also optional elements. We accept 300x600 however prefer 300x250 as it is a mobile compatible ad size. • Background of optional wallpaper should not have too many colors/elements so as to work with the SM site design • Wallpapers should not be too light so as to stand out from the site, and the wallpaper will need to fade into the site background color of #FFFFFF. SM reserves the right to change the fades as needed. See link above for visual guidelines. • Concentrate imagery in the top 100px of the wallpaper, noting that there will be an ad centered in this space (728x90 or 970x90) • The background image is scaled to be as large as possible so that the background area is completely covered by the background image. Some parts of the background image, depending on the aspect ratio of a user’s browser, may not be in view within the background positioning area. • Wallpaper should not include major elements in the non-viewable areas (such as the bottom or the sides) • Do not include text in the middle of the wallpaper • Wallpaper background image is not clickable (No tracking pixels are accepted) • Display ads (970x90 or 728x90, 300x250) should match the look and feel of the wallpaper, and share elements (images, palette, typography, etc.) • Do not include connecting imagery between the wallpaper and any ad units on the page. We cannot guarantee that the images will consistently line up for all users on all screens. •HPTO cannot not be geo-targeted | |||||||||||||||
17 | Wallpaper 1680X900 (Optional) | 1 MB | PNG | N/A | N/A | N/A | N/A | N/A | N/A | N/A | N/A | N/A | ||||||||||||||||
18 | Scroller (Landscape) | Desktop/Mobile/Tablet | 700x1600 (16:9 aspect ratio) Visible Slot 700x674 (responsive to page level) | 200KB | JPG, PNG | N/A | N/A | N/A | N/A | N/A | N/A | N/A | N/A | N/A | Supplied Creative: 10 days prior to launch | • Tracking links must be SSL compliant, 1x1 impression tracker; click tracking • Custom Creative Production available (Optional) • All visible creative must be in the 700x674. See image on special sponsorships tab for reference. | ||||||||||||
19 | Flex Block *Additional unit size options available. See notes section | Desktop Only | 970x250 | 100KB GIF/JPG/PNG 250KB HTML5 | GIF, JPG, PNG, HTML5 3rd Party Tags | :15 Seconds | 3 | 24 | N/A | 100 KB | 2.2 MB | :15 Seconds | User Initiated (on click) | N/A | 3-5 days prior to launch. Rich media is due 7 days prior. | • Option to swap header with 970x90 or 728x90 | ||||||||||||
20 | 300x1050 | 100KB GIF/JPG/PNG 250KB HTML5 | GIF, JPG, PNG, HTML5 3rd Party Tags | :15 Seconds | 3 | 24 | N/A | 150 KB | 2.2 MB | :15 Seconds | User Initiated (on click) | N/A | 3-5 days prior to launch. Rich media is due 7 days prior. | • Must be sold with a header or a flex block. • Not a Standalone product • Option to swap box/right rail with 300x600 or 300x250 | ||||||||||||||
21 | ||||||||||||||||||||||||||||
22 | ENEWSLETTERS | Text Ad | N/A | N/A | 65-character Headline + 160-character Body (includes spaces and special characters) + 3-word call-to-action | N/A | N/A | N/A | N/A | N/A | N/A | N/A | N/A | N/A | 7 days prior to launch | • 3rd party trackers not accepted | ||||||||||||
24 | Display | Option 1 | 728x90 or 970x250 & 300x250 | 40 KB | Static GIF, JPG, PNG | N/A | N/A | N/A | N/A | N/A | N/A | N/A | N/A | N/A | 7 days prior to launch | • 3rd party trackers not accepted | ||||||||||||
25 | Option 2 | 970x250 | 40 KB | Static GIF, JPG, PNG | N/A | N/A | N/A | N/A | N/A | N/A | N/A | N/A | N/A | 7 days prior to launch | • 3rd party trackers not accepted | |||||||||||||
26 | ||||||||||||||||||||||||||||
27 | GENERAL NOTES & REQUIREMENTS | |||||||||||||||||||||||||||
28 | 1 | Ad Serving | Arizent uses GAM 360 to serve ads to its websites. DCM users are encouraged to send internal redirects to expedite the ad traffic process. | |||||||||||||||||||||||||
29 | 2 | One-pixel border | Arizent requires a grey one-pixel border around the ads to distinguish it from white or black background areas of the site. Creative pixel size in the specifications include banner and panels. | |||||||||||||||||||||||||
30 | 3 | Background | Creative must include a solid background. Arizent cannot use transparent creative. | |||||||||||||||||||||||||
31 | 4 | Filename | All files should begin with the same file name and may not exceed 12 characters excluding the extension name (ex abc300x250.jpg). The following characters should not be included in the filename: Ampersands: & Asterisks: * Slashes: / or \ Spaces: Question Marks: "?" | |||||||||||||||||||||||||
32 | 5 | Referring URL/link and Tracking - Arizent will not schedule any campaigns without an active referring URL/link (destination page/site). | ||||||||||||||||||||||||||
33 | 6 | We cannot use shortened URLs such as those provided by bit.ly | ||||||||||||||||||||||||||
34 | 7 | We do not currently run any study or survey pixels unless expressly approved by Arizent in writing prior to the flight date.For more info, please contact your digital account manager. | ||||||||||||||||||||||||||
35 | 8 | All 3rd Party tags must be SSL compliant. | ||||||||||||||||||||||||||
36 | 9 | Please advise Arizent in writing if your ad tags include code for ad verification, fraud, or viewability analysis at least 7 business days in advance. Please note that Arizent only accepts MONITORING TAGS, not blocking tags, on our sites. Tags with Integral Ad Science, Moat, and/or DoubleVerify are included in this requirement. | ||||||||||||||||||||||||||
37 | STANDARD BANNER CREATIVE GUIDELINES | |||||||||||||||||||||||||||
38 | 1 | File Formats: | GIF (static or animated) | |||||||||||||||||||||||||
39 | JPG | |||||||||||||||||||||||||||
40 | 3rd party tags from Google supported vendors | |||||||||||||||||||||||||||
41 | HTML5 | |||||||||||||||||||||||||||
42 | ||||||||||||||||||||||||||||
43 | ENEWSLETTER BANNER CREATIVE GUIDELINES | |||||||||||||||||||||||||||
44 | - | For e-Newsletters we DO NOT accept 3rd party tags or Rich Media redirect tags. This includes 1x1 impressions pixels. | ||||||||||||||||||||||||||
45 | - | We can only serve Static GIF or JPEG file | ||||||||||||||||||||||||||
46 | - | e-Newsletter display ads are set live for +30 days post deployment date | ||||||||||||||||||||||||||
47 | - | We cannot use shortened URLs such as those provided by bit.ly | ||||||||||||||||||||||||||
48 | ||||||||||||||||||||||||||||
49 | RICH MEDIA CREATIVE GUIDELINES (WEB ONLY) | |||||||||||||||||||||||||||
50 | 1 | File weight calculation: All files for the ad, including shared libraries (ie, jss, css, etc) must be included as part of the maximum file weight calculation for all file load limit | ||||||||||||||||||||||||||
51 | 2 | Initial file load: Includes all assets and files necessary for completing first visual display of the ad and requested before DOMContentLoaded browser event | ||||||||||||||||||||||||||
52 | 3 | Ad should not exceed 10 file requests during initial file load | ||||||||||||||||||||||||||
53 | 3RD PARTY TAGS | |||||||||||||||||||||||||||
54 | 1 | All Google Supported 3rd party tags are supported | ||||||||||||||||||||||||||
55 | More Information | |||||||||||||||||||||||||||
56 | General Guidelines & Policies | |||||||||||||||||||||||||||
57 | ||||||||||||||||||||||||||||
58 | Links to Special Sponsorships | |||||||||||||||||||||||||||
59 | ||||||||||||||||||||||||||||
60 | ||||||||||||||||||||||||||||