Marketing Solutions > Consultative and Original

The Marketing Solutions Group’s track record of success rests on three pillars: a deep understanding of the markets we serve; unique and qualified audience communities; and award-winning content-development and creative capabilities.

Our approach is simple: We listen to our clients, assist them in identifying and clarifying their goals, and then deliver outstanding integrated campaigns on their behalf.

Clients turn to us for a full range of media and marketing communications capabilities, including:

  • custom publications
  • white papers
  • digital marketing and microsites
  • live and virtual events
  • online video and Webinars
  • print campaigns and custom creative
  • market research and product concept testing
  • media planning and placement
  • and much more

It’s all about results. If you’re ready to get a fresh perspective on your business, or simply want to learn more about our capabilities, please contact Adam Reinebach at 212.803.6555 or adam.reinebach@sourcemedia.com.

Case Study: Adobe

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The Challenge
Adobe was seeking an interactive methodology to drive audience engagement in the financial services community—to reach new clients, retain existing clients, and elevate its brand presence. In addition, the company hoped to leverage a variety of marketing resources to inform and educate, and to capture qualified inquiries.

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Case Study: Ameritas Group

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The Challenge
With a competitive market and tight budgets, Ameritas Group was trying to optimize advertising dollars to reach the decision-makers and advisors who make up the “employee benefits” space. As a leading provider of dental, vision, and hearing insurance solutions, Ameritas has a strong value proposition. But with the noisy debate over health care overshadowing the market, the company was seeking new and innovative ways to get its message out.

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Case Study: DataFlux

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The Challenge
DataFlux, a leading provider of
financial data, realized that with the increase in
financial regulations there was an opportunity to
provide enhanced services to many financial institutions. Research in the U.K. pointed out that some of the largest firms were not taking full advantage of data management; DataFlux hoped to use the results from U.S.-based research to suggest solutions, increase brand awareness, and position itself as
a thought leader and innovator in the financial industry.

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Case Study: Genworth

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The Challenge
Genworth hoped to empower its financial advisors with a tool to get conversations started with their clients. Client meetings had become a chore instead of an opportunity for open conversations, education, and goal-setting. Genworth wanted to provide a simple way to make the process both more efficient and more pleasant.

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