Employee Benefit News



James Callan
Senior Vice President & Group Publisher
770.325.7521 | Email»

Regional Managers
Mid.Atlantic / Southeast Region
Michael Pirro
770.325.7525 | Email»

Northeast Region
Michelle Yosslowitz
770.325.7526 | Email»

Midwest/Pacific Northwest Region
Tom Cahill
317.777.1367 | Email»

South.central/Western Region
Kurt Kriebel
770.325.7523 | Email»


Employee Benefit News (EBN) is the primary media resource that benefit professionals rely on to navigate the complexities of employee benefit planning and delivery. As the dynamics of healthcare spending continue to shift, and benefit plans grow more complex, Employee Benefit News is there with the current awareness and insight benefit managers need to select, communicate and manage benefit programs to their employees. EBN helps benefit managers meet the challenges of reducing care costs, improving retirement plan options, developing voluntary benefits packages, and complying with state and federal regulations. EBN — through its case studies, profiles, and news analysis — helps benefit executives hone their expertise and effectively support their companies' strategic objectives.


Employee Benefit News serves 106,800 senior-level benefits decision-makers across all platforms. This audience comprises HR executives and benefits directors, whose sphere of responsibility and influence spans health and retirement plans, voluntary benefits, legal and regulatory compliance, employee training and development, benefits procurement, technology, strategic direction and finance.

Learn More

  • Subscribe to Employee Benefit News daily e-newsletter and specialized alerts.
  • Participate in EBN events and conferences, including Workplace Benefits Mania.
  • Browse white papers, web seminars, and ebooks at the EBN Resource Center.
  • Subscribe to EBN's monthly magazine.

Advertising Products


(click for sample)
Platform Description
Microbanner Desktop

88x31 sponsor logo runs on various sections of the site (where applicable).

Button Desktop

120x90 run-of-site.

Marketplace Desktop

220x200 runs within the Marketplace section

Medium Rectangle Desktop

300x250 run of site on right rail box and within slideshow section (where applicable)

Half Page Desktop

300x600 run-of-site box on the right rail of the site (can run anywhere the medium rectangle banner runs, except within the slideshow gallery).

Leaderboard Desktop

728x90 run-of-site above the fold.

Full Banner Desktop

468x60 run-of-site within the article pages.

Homepage Takeover Desktop

970x90 pushdown and (2) 188x1050 pillars runs on the homepage and pushdown also is run-of-site.

Channel Sponsorships Desktop

Channels are dedicated to important topics in the industry and offer high-visibility advertising opportunities. With banner positions integrated into the site’s design and aligned with related editorial content. Channel sponsorships offer the maximum level of exposure to the right audience.

Pushdown Desktop

970x90 expands to 970x418. This premium unit runs above the fold and auto-expands on initial visit.

Welcome Add Interstitial Desktop

640x480 premium high-attention unit appears before the visitor lands on our site to deliver maximum viewability.

Email Full Banner Newsletter

468x60 runs within select eNewsletters. See media kit for details.

Email Medium Rectangle Newsletter

300x250 runs within select eNewsletters. See media kit for details.

In-Content Medium Rectangle Mobile HTML5 Site

300x250 runs on tablet and mobile devices.

Mobile Banner Mobile HTML5 Site

320x50 runs on mobile devices.

Digital Edition App Downloadable App

Brand your company across the digital edition of our publication through placements within our app, which appears on IOS mobile devices.

Premium Sponsorships

Product Platform Description
InFocus Desktop/Mobile

300x600 "site within a site", content unit designed to integrate editorial, sponsor, and social content into one holistic experience.

Search Sponsorship Desktop

88x31, 300x250, and 728x90. Power the search bar to receive premium branding on every page of our site with the micro bar unit. Plus you will receive IAB placements on the search results page.

Partner Insights Desktop

Native advertising allows you to tell your story through dedicated article pages and share your expertise through the integration of a variety of content including: written text, graphics, audio, video, etc.

Next Up Video Desktop

Native advertising video can help you capitalize on this rapidly growing platform with the Next Up Video sponsorship. An ideal vehicle to present your original video content directly in front of engaged users.

Next Up Slideshow Desktop

Native advertising slideshows places your content next to our editorial content and elevates your thought leadership. If you have slideshows or a valued presentation at your disposal, the Sponsored Slideshow is a key component to ensuring our audience is aware of your messages.

60 Seconds Smarter Desktop

This custom video sponsorship is an engaging educational video series created by our team of experts. Eachvideo tackles a key topic or issue confronting the industry, explaining its fundamentals in a tightly-scripted,fast-paced, whiteboard animation and voice-over program.

Ask the Expert Desktop

Custom Videos featuring an expert from your company as a thought leader in the industry.


Product Platform Description
Magazine Print Publication

See media kit for details

Media Kit Download

For detailed information about our advertising opportunities, editorial calendar, specifications and advertising rates, please submit the form to download our Media Kit.

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