Financial Planning
financial-planning.com

Resources

Contact

Rob Whitaker
SVP & Group Publisher,

Professional Services Division
212.803.8844 | Email»

Mike Schott
Publisher
212.803.8567 | Email»

Regional Managers
Western Region
Gena Fillhardt
408.564.0878 | Email»

Mid.Atlantic Region
James Shannon
434.944.5478 | Email»

Northeast Region
Robin Riley
212.803.8531 | Email»

Midwest/Southeast Region
Vicki Hamilton
312.833.7613 | Email»

Sheila Sullivan Alyskewycz
Classified/Special Sections
631.659.3370 | Email»

About

Financial Planning delivers the essential analysis and insight that independent advisors need to make informed decisions about their business and the clients they serve. The only information resource dedicated to the needs of the independent financial planner, Financial Planning provides analysis and breaking news, opinion and expert advice, and practical business-building ideas. Coverage is sharply focused on what matters most to advisors — their clients (building relationships), their practice (building and managing their business, deploying technology), and managing their client's portfolios. The Financial Planning community is deeply engaged through interactions on social media, comment forums, research panels, and an authoritative network of contributors. As advisors optimize their practices' investment performance and client service in a complex, highly regulated industry, Financial Planning delivers actionable and insightful content.

Audience

Financial Planning reaches 260,000+ experienced professionals, including independent financial planners, RIA's and investment advisors and independent broker-dealers, across print, digital, social media and live event platforms.

Essentials


Advertising Products

Digital

Product
(click for sample)
Platform Description
Microbanner Desktop

88x31 sponsor logo runs on various sections of the site (where applicable).

Button Desktop

120x90 run-of-site.

Medium Rectangle Desktop

300x250 run of site on right rail box and within slideshow section (where applicable)

Half Page Desktop

300x600 run-of-site box on the right rail of the site (can run anywhere the medium rectangle banner runs, except within the slideshow gallery).

Leaderboard Desktop

728x90 run-of-site above the fold.

Full Banner Desktop

468x60 run-of-site within the article pages.

Homepage Takeover Desktop

970x90 pushdown and (2) 188x1050 pillars runs on the homepage and pushdown also is run-of-site.

Channel Sponsorships Desktop

Channels are dedicated to important topics in the industry and offer high-visibility advertising opportunities. With banner positions integrated into the site’s design and aligned with related editorial content. Channel sponsorships offer the maximum level of exposure to the right audience.

Pushdown Desktop

970x90 expands to 970x418. This premium unit runs above the fold and auto-expands on initial visit.

Welcome Add Interstitial Desktop

640x480 premium high-attention unit appears before the visitor lands on our site to deliver maximum viewability.

Email Full Banner Newsletter

468x60 runs within select eNewsletters. See media kit for details.

Email Medium Rectangle Newsletter

300x250 runs within select eNewsletters. See media kit for details.

In-Content Medium Rectangle Mobile HTML5 Site

300x250 runs on tablet and mobile devices.

Mobile Banner Mobile HTML5 Site

320x50 runs on mobile devices.

Digital Edition App Downloadable App

Brand your company across the digital edition of our publication through placements within our app, which appears on IOS mobile devices.

Premium Sponsorships

Product Platform Description
InFocus Desktop/Mobile

300x600 "site within a site", content unit designed to integrate editorial, sponsor, and social content into one holistic experience.

Search Sponsorship Desktop

88x31, 300x250, and 728x90. Power the search bar to receive premium branding on every page of our site with the micro bar unit. Plus you will receive IAB placements on the search results page.

Partner Insights Desktop

Native advertising allows you to tell your story through dedicated article pages and share your expertise through the integration of a variety of content including: written text, graphics, audio, video, etc.

Next Up Video Desktop

Native advertising video can help you capitalize on this rapidly growing platform with the Next Up Video sponsorship. An ideal vehicle to present your original video content directly in front of engaged users.

Next Up Slideshow Desktop

Native advertising slideshows places your content next to our editorial content and elevates your thought leadership. If you have slideshows or a valued presentation at your disposal, the Sponsored Slideshow is a key component to ensuring our audience is aware of your messages.

60 Seconds Smarter Desktop

This custom video sponsorship is an engaging educational video series created by our team of experts. Eachvideo tackles a key topic or issue confronting the industry, explaining its fundamentals in a tightly-scripted,fast-paced, whiteboard animation and voice-over program.

Ask the Expert Desktop

Custom Videos featuring an expert from your company as a thought leader in the industry.

30 Days/ 30 Ways Desktop

A new, interactive media vehicle delivering to advisors daily tips, insights and guidance from industry experts on how advisors can take their practice to the next level of achievement and growth.

Print

Product Platform Description
Magazine Print Publication

See media kit for details

Media Kit Download

For detailed information about our advertising opportunities, editorial calendar, specifications and advertising rates, please submit the form to download our Media Kit.

Please check the type of information you are looking for:

Back to Top