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Employee Benefit News

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Michael Pirro
Advertising Director
770.935.0231 | Email »

Mission

From the earliest days of plan sponsorship to today's intense struggles with cost control and regulatory mandates, there has been a steadily increasing need for professionalism among employee benefit managers. Since it debuted in 1987, Employee Benefit News has provided the information, analyses and leadership that helped the industry mature. First with the magazine - and now with our Web site, enewsletter, blog and social media platforms - we continue to bring our readers the information, analysis and guidance that extends their expertise and builds their credibility as strategic players within their organization.

Audience

Between Internet and print products, Employee Benefit News delivers to 106,800 senior-level benefits decision-makers. Our subscribers are well established in their careers and the industry, with 72% of subscribers reporting they have been in the benefits profession for 11 or more years. More than half of readers hold key executive positions. At the management level, our readership is comprised of HR and benefits directors, consultants and brokers, whose sphere of responsibility and influence reaches health plans, retirement plans, work-life benefits, legal and regulatory compliance, employee training and development, benefits procurement, technology, strategic direction and finance.

Editorial

Senior-level benefit decision-makers rely on Employee Benefit News to find the information they need to stay current and competitive in today's changing landscape. The tough fiscal realities and global nature of the 21st century corporate world mean benefits executives must constantly stay up-to-date on better ways to select and deliver health, retirement and voluntary benefits. For more than two decades, Employee Benefit News has met this need with the industry's most comprehensive and authoritative content.

Editorial coverage is delivered in the areas of:

  • Reducing health care costs
  • Improving employee retirement plan options
  • Recruiting and retaining a highly skilled workforce
  • Complying with federal and state laws and regulations
  • Effectively managing and communicating benefits programs

For detailed information about our advertising opportunities, editorial calendar, specifications and advertising rates, please submit the form to download our Media Kit.

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