Financial Planning
financial-planning.com

Invested in Advisors

Resources

Contact

Rob Whitaker
SVP & Group Publisher,

Professional Services Division
212.803.8844 | Email»

Mike Schott
Publisher
212.803.8567 | Email»

Regional Managers
Western Region
Gena Fillhardt
408.564.0878 | Email»

Mid.Atlantic Region
James Shannon
434.944.5478 | Email»

Northeast Region
Robin Riley
212.803.8531 | Email»

Midwest/Southeast Region
Vicki Hamilton
312.833.7613 | Email»

Sheila Sullivan Alyskewycz
Classified/Special Sections
631.659.3370 | Email»

Mission

For over four decades, Financial Planning has been dedicated to empowering its community of independent advisors with the knowledge and practical information they need to grow their businesses and guide their clients. Financial Planning is the most trusted resource for advisors who know their success depends on helping investors achieve their financial dreams.

Audience

We deliver an influential and engaged readership of 260,133 independent advisors. Our loyal audience consists of action-oriented financial planners, RIAs and investment professionals with established practices who rely on Financial Planning to provide the essential information they need to manage their business, their investors and their investments.

Editorial

With its concentration on practice management, investing and client management,Financial Planning is the go-to source of independent advisors who need actionable ideas, information and strategies they can use immediately to manage their businesses, their investors and their investments.


Advertising Products

Digital

Product
(click for sample)
Platform Description
Microbanner Desktop 88x31 sponsor logo runs on various sections of the site (where applicable).
Button Desktop 120x90 run-of-site.
Medium Rectangle Desktop 300x250 run of site on right rail box and within slideshow section (where applicable)
Half Page Desktop 300x600 run-of-site box on the right rail of the site (can run anywhere the medium rectangle banner runs, except within the slideshow gallery).
Leaderboard Desktop 728x90 run-of-site above the fold.
Full Banner Desktop 468x60 run-of-site within the article pages.
Homepage Takeover Desktop 970x90 pushdown and (2) 188x1050 pillars runs on the homepage and pushdown also is run-of-site.
Channel Sponsorships Desktop 970x90 pushdown, (2) 188x1050 pillars, 300x250, 728x90. The premium units run on the channel index page as a page takeover while the standard banners are run-of-channel within the related article pages.
Pushdown Desktop 970x90 expands to 970x418. This premium unit runs above the fold and auto-expands on initial visit.
Welcome Add Interstitial Desktop 640x480 premium high-attention unit appears before the visitor lands on our site to deliver maximum viewability.
Email Full Banner Newsletter 468x60 runs within select eNewsletters. See media kit for details.
Email Medium Rectangle Newsletter 300x250 runs within select eNewsletters. See media kit for details.
Story Bottom Banner - Tablet Mobile HTML5 Site 728x90 runs on tablet devices.
In-Content Medium Rectangle Mobile HTML5 Site 300x250 runs on tablet and mobile devices.
Story Bottom Banner - Mobile Mobile HTML5 Site 320x50 runs on mobile devices.
Story Bottom Banner - Tablet Mobile IOS App 728x90 runs on iPads.
In-Content Medium Rectangle Mobile IOS App 300x250 runs on iPads and iPhones.
Story Bottom Banner - Mobile Mobile IOS App 320x50 runs on iPhones.
Sponsor Leaderboard - iPad Mobile Texterity App 728x90 runs on texterity app
Sponsor Small Banner Mobile Texterity App 320x50 runs on texterity app for ipad and iphone
Large Banner - ipad Mobile Texterity App 960x90 runs on ipad

Premium Sponsorships

Product Platform Description
InFocus Desktop/Mobile 300x600 "site within a site", content unit designed to integrate editorial, sponsor, and social content into one holistic experience.
Search Sponsorship Desktop 88x31, 300x250, and 728x90. Power the search bar to receive premium branding on every page of our site with the micro bar unit. Plus you will receive IAB placements on the search results page.
Partner Insights Desktop Native advertising allows you to tell your story through dedicated article pages and share your expertise through the integration of a variety of content including: written text, graphics, audio, video, etc.
Next Up Video Desktop Native advertising video can help you capitalize on this rapidly growing platform with the Next Up Video sponsorship. An ideal vehicle to present your original video content directly in front of engaged users.
Next Up Slideshow Desktop Native advertising slideshows places your content next to our editorial content and elevates your thought leadership. If you have slideshows or a valued presentation at your disposal, the Sponsored Slideshow is a key component to ensuring our audience is aware of your messages.
60 Seconds Smarter Desktop This custom video sponsorship is an engaging educational video series created by our team of experts. Eachvideo tackles a key topic or issue confronting the industry, explaining its fundamentals in a tightly-scripted,fast-paced, whiteboard animation and voice-over program.
Ask the Expert Desktop Custom Videos featuring an expert from your company as a thought leader in the industry.
30 Days/ 30 Ways Desktop A new, interactive media vehicle delivering to advisors daily tips, insights and guidance from industry experts on how advisors can take their practice to the next level of achievement and growth.

Print

Product Platform Description
Magazine Print Publication See media kit for details

Media Kit Download

For detailed information about our advertising opportunities, editorial calendar, specifications and advertising rates, please submit the form to download our Media Kit.

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