SourceMedia’s Mortgage Technology Newsletter Expands to Weekly 

Anthony Garritano Promoted to Editor of Weekly Online Newsletter

NEW YORK, Feb. 28, 2006 – SourceMedia’s Mortgage Technology Newsletter, which was launched in January 2005 as a bi-weekly, online newsletter, has recently expanded to weekly.  The newsletter with approximately 300 opt-in subscribers when it first began, is now boasting more than 4,000 subscribers with that number growing daily.   Anthony Garritano was named editor of the newsletter.  He continues his responsibilities as managing editor of Mortgage Technology magazine and technology reporter for National Mortgage News.

The newsletter’s readership consists of presidents and CEOs from technology companies, mortgage banks and commercial banks and EVP/SVP/Managing Directors, loan officers and brokers from those companies and banks.  Garritano focuses on providing his readership with new and fresh industry topics that will apply to their daily business needs. 

SourceMedia’s Mortgage Group editorial director Mark Fogarty, said, “When we launched the Mortgage Technology Newsletter, our goal was to increase our online presence.  To have now garnered almost 4,000 readers is exceptional.  Our other online newsletters may have more subscribers but the click-through rate on Mortgage Technology is just as high.  Tony has elevated this newsletter to where it is today and his promotion to editor is well deserved.  His innovative ideas are what keep the readers returning.”

Greg O’Connor, COO of Worcester, Mass.-based Lendia, Inc., thinks The Mortgage Technology Newsletter offers insight into upcoming trends.  “As our industry continues to change, reading what other industry experts are experiencing helps us to work smarter in this market.

For 2006, there is an ongoing section on implementing an e-Mortgage strategy.  Garritano explained, “e-Mortgages are a hot topic; I want to provide a ‘roadmap’ for readers to follow on implementing an e-Mortgage strategy.  To provide the most relevant information, I segmented the process.  First – justifying the move to e-Mortgages, then asking industry experts what caused the ‘pain’, and what automation could help that ‘pain’, followed by expected ROI. ”

Each issue also poses an interactive question for readers.  Garritano uses the responses for the basis of a trends story for the next issue – formulating the responses into a pie chart so that individuals can compare their responses to other responses gathered.  The interactive chart is linked to previously published stories for easy access.

“The issues about which I write are ones I hear about every day; Service Oriented Architecture (SOA), MISMO, Web services, automated underwriting, SMART Docs,” Garritano said.  “I just want to provide beneficial information on these and other related topics to the readers.  That is what is most important as we move forward.”