Building on our strong audience communities, and working closely with our editorial teams, the Research Group provides a full range of industry-standard capabilities, including quantitative and qualitative surveys, data analysis, and white paper development. Surveys are developed independently by our subject matter experts, as well as in consultation with syndicate partners and clients.

Data and insight derived from SourceMedia’s research studies can support strategic and tactical decision-making, product development and demand analysis, and the creation of custom research, thought-leadership and positioning programs. These capabilities leverage SourceMedia’s expertise and reach in any or all of its market communities, including Banking, Capital Markets, Mortgages, Investment Advisory, Employee Benefits, Accounting, and Technology.

The Research Group also builds and manages research panels that enable efficient and consistent tracking of vital metrics and trends through the polling of pre-qualified respondent communities.

Panels include the American Banker Executive Forum (American Banker and Bank Technology News), the Accounting Today Executive Research Council (Accounting Today), and the Advisor Research Forum (Financial Planning, On Wall Street and Bank Investment Consultant). Custom proprietary panels may also be commissioned.

For more information about SourceMedia’s Research Group, please contact Research Director Dana Jackson at 212.803.8329 or dana.jackson@sourcemedia.com.