Credit Union Journal, a SourceMedia brand and the industry’s leading professional community and media resource, today announced the upcoming launch of a new online version of its popular “A Day in the Life of Credit Unions” program, which enables credit union professionals to share in-the-moment images and experiences from their working lives. The introduction of this new social media-driven feature is the latest development in Credit Union Journal’s ongoing transformation of its digital media presence.
“The digital Day in the Life program will represent the best of the credit union industry and the best of Credit Union Journal,” said Editor in Chief Marian Raab, who joined the brand in September 2013. “Credit union professionals are passionate and proud of their interactions with their colleagues and communities, and we at CUJ feel the same way about our content and our audience community.”
Credit unions are invited to submit photos taken on August 13, 2014, to showcase what is happening at their institution during a single day. Images and accompanying commentary may be submitted via Twitter, Facebook, Instagram or on the Credit Union Journal website, CUJournal.com starting on August 13. Visitors to the website and Facebook page will vote on the images they think best represent The CU Spirit. The best photos will be published on CUJ’s website on October 13, in conjunction with International Credit Union Week, and featured in the 18th annual “A Day in the Life of Credit Unions” in Credit Union Journal’s 10/13 issue. CUJ’s Day in the Life feature was first introduced in the weekly print edition of CUJ in 1997, but this marks the first time credit union professionals will be able to submit photos online and also allow people to view and vote on the photos.
Credit Union Journal’s digital transformation began in 2013, with the redesign of its website atCUJournal.com. The launch of the more engaging and visually compelling format was followed by the onboarding of Editor in Chief Raab, who focused her team on delivering an up-to-the-moment feed of daily and intraday news and analysis. The brand has also geared up its capabilities in digital marketing services. Most recently, these changes resulted in a 20% increase in pageviews and a 70% increase in visitors to the website in the first half of 2014 compared to the previous year. CUJ has also increased its number of social media followers on Twitter, Facebook and LinkedIn by 75% since last year.
“Credit Union Journal is posting big gains in digital community-building and engagement and I am excited to be a part of this great brand,” said Anne. M. Hrubala, who joined SourceMedia as Vice President of Sales for Banking and Payments in April. Hrubala was previously Vice President, Sales, at Corbis, a Bill Gates Co. Before that she worked for DoubleClick, a division of Google.
Credit Union Journal also announced that Frank J. Diekmann, who founded the publication in 1997 and served as its editor and publisher, has left the company to pursue other interests. Said Diekmann: “I am proud and happy to have been part of and to have had the trust of a credit union community for nearly 25 years that has made a significant contribution to the financial welfare and security of so many people around the world.”
About Credit Union Journal
Credit Union Journal focuses on providing growth-oriented CUs with strategies for improving all aspects of their operations and better serving members. In addition, CU Journal provides its audience of credit union senior management with breaking news, in-depth analysis, thought-provoking opinion and more with additional resources available at http://www.cujournal.com.
SourceMedia, an Investcorp company is a business to business media and marketing solutions company serving the financial industry and the related fields of professional services and technology. SourceMedia offers its clients and subscribers professional information services, industry-standard research, data applications, in-depth seminars and conferences, and specialized marketing services.
Executive Director of Marketing