NEW YORK, NY (June 30, 2014) – SourceMedia - a leading B2B information, marketing solutions, research and events company - announced the appointment of Peggy Schecter as Vice President of Sales and Group Publisher of its healthcare technology brands, which are part of the Professional Services Group. Schecter will manage three titles – Health Data Management, which focuses on healthcare IT; Information Management, a digital-only brand focused on the intersection of technology and business; and Insurance Networking News, which covers technology trends within the insurance space.
Schecter’s expertise in developing business and custom integrated marketing solutions for leading technology companies aligns with SourceMedia’s strategic focus on expanding digital and marketing solutions activities in this sector. She will be based in the company’s New York headquarters and will report to Adam Reinebach, Executive VP and Managing Director of the Professional Services Group.
"We’re thrilled to be working with a veteran sales and marketing executive who not only understands these industries, but also brings years of experience creating custom, multi-platform, integrated marketing programs across digital, content, research and lead generation—exactly the types of innovative programs that more of our clients are requesting,” said Reinebach.
Schecter brings more than 20 years of experience in media and business information management and sales to the position. She most recently worked at Penton Media developing multi-platform marketing programs targeting small and medium-sized businesses (SMB). Prior to that role, the bulk of her career was spent at UBM Tech, where she served as Vice President of Global Accounts and Group Publisher of Bank Systems & Technology, Insurance & Technology, and Wall Street & Technology.
“SourceMedia is perfectly positioned to serve the information needs of our targeted and established B2B communities with the right content in the right context and look forward to building out new strategic integrated marketing solutions for our clients,” said Schecter.
About Health Data Management
Health Data Management provides the growing community of healthcare IT executives and professionals with objective, timely, real-world information on innovations in the healthcare space around topics like revenue cycle management, electronic health records, predictive analytics and mobile technology.
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About Insurance Networking News
Insurance Networking News is a trusted source for information on how technology is being implemented to support insurers' strategic business objectives, providing insightful analysis of the technology innovations utilized to automate critical processes. Insurance Networking News is written to help senior insurance executives obtain mission-critical information on resolving industry challenges.
About Information Management
Information Management empowers IT and business professionals with the latest and best industry insights from top information and data management leaders, cutting-edge commentary and blogs, online radio and video programming, and informative web seminars and white papers.
SourceMedia, an Investcorp company is a business to business media and marketing solutions company serving the financial industry and the related fields of professional services and technology. SourceMedia offers its clients and subscribers professional information services, industry-standard research, data applications, in-depth seminars and conferences, and specialized marketing services.