New York, NY (Aug 2, 2016) – SourceMedia, a business-to-business digital Marketing Services, Subscription Information and Events company, today introduces a fully redesigned corporate website and logo for its brand.
Together, these new assets showcase and symbolize SourceMedia’s strategic advancement, which is centered on an expanding platform of digital capabilities that harness its trusted and authoritative media brands to expand the reach of its audience and client relationships and enable accelerated growth. They also reflect the company’s culture, its dynamic markets, and the breadth and depth of its portfolio.
“Today, as a result of our investment and strategic development, SourceMedia is a new and different company in ways that benefit subscribers, marketing clients, and team members alike,” said Doug Manoni, the company’s chief executive officer. “The new logo and website powerfully project our best-in-class capabilities and innovative, collaborative culture.”
The new website, at SourceMedia.com, is structured around the communities SourceMedia serves and its primary business lines: Digital Marketing Services, Subscription Information, and Events. Optimized for desktop and mobile devices, the site offers many points of interactivity and engagement, including live social media feeds, comprehensive access to product and service information, an audience-reach calculator, and a “live cam” showing the harbor view from the company’s headquarters in lower Manhattan.
Like the website, the new SourceMedia logo – a direct descendant of its predecessor – is bold and open in its design, incorporating a fresh and contemporary color palette and font family. The logo’s more simplified design and bright blue brand mark reflect the company’s focus on audience-building and strong community engagement.
Both logo and corporate site were designed in partnership with Work & Co, an award-winning digital design agency based in Brooklyn, NY, and developed with Perfect Sense Digital of Reston, VA. The two firms have also partnered with SourceMedia on its enterprise-wide strategy to reconceive and rebuild the company’s core brand and conference websites, upgrading the user experience and expanding functionality. The new digital publishing platform and content management system went live in February, and will support all brands and events.
SourceMedia, an Observer Capital company, is a business-to-business Digital Marketing Services, Subscription Information, and Event company serving senior-level professionals in the financial, technology and healthcare sectors. Brands include American Banker, PaymentsSource, The Bond Buyer, Financial Planning, Accounting Today, Mergers & Acquisitions,, National Mortgage News, Employee Benefit News and Health Data Management.