NEW YORK, NY (March 14, 2016) – SourceMedia LLC – a diversified digital media company serving senior professionals in the financial services, technology and healthcare industries – today announced the appointment of Rocco Impreveduto as Vice President of Content Sales. Impreveduto oversees all aspects of the company’s content sales operation for its portfolio of leading business brands, including American Banker, The Bond Buyer, Accounting Today and Financial Planning.
In this role, Impreveduto holds responsibility for SourceMedia’s subscription revenue and marketing, content licensing, reprints, and related strategic partnerships – all critical components of the company’s premium-content strategy. He brings in-depth experience in both sales and marketing to the role, with emphasis on digital marketing, subscription marketing, strategies to drive traffic, and sales leadership.
“Rocco’s data-driven approach and leadership experience will accelerate our strategic objective to broaden the reach of our unique and valuable content,” said Marianne Collins, SourceMedia’s Chief Revenue Officer.
Impreveduto, a graduate of Penn State, began his career at NBC Universal, where he built ad campaigns for MSNBC/NBC News and created content plans and programming strategies for NBC’s early Digital-Out-of-Home efforts. Impreveduto also held senior marketing positions at The Nielsen Company, LexisNexis and Kaplan Test Prep, building a track record of leadership and innovation.
“I’m joining SourceMedia at an exciting moment in its development – the growth opportunities for this business are seemingly endless,” noted Impreveduto. “I consider it a privilege to be a part of the team and to help lead some of media’s most respected brands forward.”
SourceMedia, an Observer Capital company, is a diversified business-to-business digital media, marketing services, research, and event company serving senior professionals in the financial, technology, and healthcare sectors. Brands include American Banker, The Bond Buyer, Financial Planning, On Wall Street, Mergers & Acquisitions, Accounting Today, Health Data Management, and Employee Benefit News.