NEW YORK (March 05, 2018) – SourceMedia, a digital business information and performance media company serving senior decision-makers in finance, technology and healthcare, today announced the promotion of Matthew Yorke, who will assume additional responsibility for all media sales, in addition to his current position as CMO.
“Under his leadership over the past 13 months, Matt has helped accelerate the transformation of SourceMedia into an industry-leading media and data marketing business with a focus on digital innovation,” said Doug Manoni, CEO of SourceMedia. “Under this expanded role, Matt will take on even greater responsibility within the organization, helping us to identify and create new revenue streams for the business.”
“With our first class data assets and leading brands, I am very optimistic about the future as we double down on data and accelerate our innovation around subscription-based solutions. With our outstanding team, we have a singular focus on driving better business outcomes for our customers,” said Matthew Yorke.
Matthew Yorke joined SourceMedia in January of 2017 as CMO. Under his leadership, SourceMedia has diversified its monetization, accelerating its shift to account-based marketing, data and digitally-driven products. During his tenure, the company has focused on performance marketing solutions: Account-based Marketing (ABM); launched several new products including four advanced data-driven products; a new internal consulting team called SourceCode>; and SourceSelect+. In 2017, the company ran more than 40 ABM programs which have driven significant revenue, and increased the average deal size in its demand-generation business by 40 percent.
Prior to joining SourceMedia, Yorke was Managing Director for Business Development and Marketing at OMD and CEO of IDG Enterprise and CEO of IDG Global Solutions, respectively.
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About SourceMedia
SourceMedia, an Observer Capital company, is an innovative, growing digital business information and performance media company serving senior-level professionals in the financial, technology and healthcare sectors. Brands include American Banker, PaymentsSource, The Bond Buyer, Financial Planning, Accounting Today, Mergers & Acquisitions, National Mortgage News, Employee Benefit News and Health Data Management.