June 9, 2014, NEW YORK – SourceMedia, with flagship brand American Banker, has developed a new series of quarterly research reports for premium subscribers. These reports draw upon proprietary research to more deeply probe the strategic and tactical priorities of executives in banking and financial services.
The reports expand SourceMedia’s extensive portfolio of premium content offerings. The first series, “Ideas + Actions” is being released as an ongoing series of quarterly reports produced by SourceMedia Research in collaboration with the editors of American Banker. Drawing on SourceMedia Research’s propriety surveys of c-suite and other senior-level banking professionals, the reports will assess how executives are responding to, and capitalizing on, fundamental forces that are reshaping the financial services industry.
“The financial services industry is in the midst of profound change and the Ideas + Actions series is designed to help executives respond to — and stay ahead of — that change,” said Dana Jackson, SourceMedia’s Director of Research. “As with all of our research endeavors, our goal is to tap into our audiences’ direct knowledge of activities at their companies and in their markets.”
SourceMedia Research has built a reputation as a “full solution” research provider, based on its combination of research experience, subject matter expertise and access to proprietary respondent communities of influential professionals and executives in the accounting, banking, capital markets, healthcare, employee benefits, investment advisory and mortgage industries. The business has rapidly become a significant driver of SourceMedia’s marketing solutions business line, as well as key source of high value content.
Each Ideas + Actions report will provide exclusive and authoritative data-driven analysis and insight on a topic of vital interest to financial services leadership teams. The target readership includes senior executives, line-of-business leaders, marketers, and technology providers seeking deeper, more actionable industry perspectives, whether as clients or competitors.
The first in the series, titled “Bracing for Transformation in Consumer Finance,” delves into how executives are evolving their consumer lending businesses in the face of major economic, regulatory, technological and competitive pressures. The analysis draws upon an online study by SourceMedia Research, conducted in March 2014. Some 220 executives and other decision-makers at U.S. banking institutions of all sizes participated.
The reports are available for purchase singly or by subscription. For more information, please click here.
About SourceMedia Research
SourceMedia Research, a unit of SourceMedia, provides full custom B-to-B research solutions for marketers, agencies and others targeting business sectors such as banking, payments, mortgage, accounting, insurance, HR/employee benefits and investment advisor / wealth management. SourceMedia Research can effectively reach upper-level / C-suite business decision makers and technology decision makers through access to its large proprietary opt-in databases and research panels. Experienced research staff, subject matter experts, and dedicated client managers provide customer-focused quantitative and qualitative research solutions and market insights to support strategic and tactical decision-making, product development, demand analysis, thought leadership and market positioning programs. Using the findings, SourceMedia’s Marketing Solutions Group can produce white papers, web seminars, eBooks, videos and other custom assets to meet clients’ business needs.
SourceMedia, an Investcorp company, is a business-to-business media company serving the financial industry and the related fields of professional services and technology. SourceMedia offers its clients and subscribers professional information services – both print and digital – industry-standard data applications, in-depth seminars and conferences, research, and specialized marketing services.